Associate Director, US Oncology-Consumer Marketing
Posted on 07/20/2021Merck - Wichita, Kansas
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
Key responsibilities include and are not limited to the following:
Develop consumer strategy for multiple tumors and multiple indications. Work closely with promotional colleagues to ensure pull through of the campaign across channels
Partner with Health Care Professional (HCP) brand strategy tumor leads to ensure alignment and that synergies are recognized in our brand plans
Experience with multi-channel integrated promotion and the ability to analyze and continually optimize on an ongoing basis
Experience with mass media including print, TV, digital, social, PR including asset development and media placement
The ability to continue to identify and assess innovative approaches to consumer marketing and make recommendations that provide a competitive advantage
Work with complex scientific data and help to synthesize it for consumer comprehension
Build key relationships and partner with communications team for internal and external activities
Experience in identifying insight gaps and recommend required market research to meet strategic goals
Deep understanding of consumers and patients and what is needed to activate and change behavior
Demonstrated ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results
Experience with managing complex budgets
- Requires approximately 10-20% travel, including some weekends
Position Location : Upper Gwynedd, PA OR Virtual/Remote
Residents of Colorado
Click here (https://survey.sogosurvey.com/r/O2fDro) to request this role’s pay range.
Education Minimum Requirement:
Required: Bachelor's degree
- Preferred: Master's degree
Required Experience and Skills:
Consumer Marketing Experience
Minimum of ten (10) years' Pharmaceutical business experience
Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
Experience influencing without direct authority and working successfully with cross-functional teams
Ability to work in a fast phased, quickly changing environment
- Learning agility and flexibility
Preferred Experience and Skills:
Oncology Marketing experience
- Product/Indication Launch experience
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Flexible Work Arrangements:
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Number of Openings:
Requisition ID: R128983
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